ABOUT
BLOOM is a small London-based brand born from a desire to create a side project alongside our day-to-day careers, and to give the founders a reason to catch up and collaborate on ever-evolving creative projects.
Founded by Daniel Bradley and Zach Zono, BLOOM blends their complementary worlds: Daniel is the Head of Design at a UK menswear brand, while Zach is an accomplished artist.
Originally known as Bloomfield, the brand traces its roots back to a family business from the late 1800s in England. Inspired by Daniel’s grandfather, Robert Bloomfield, BLOOM pays homage to its heritage while pushing forward with a focus on subculture, fabric, and design, honoring the past while building the future.
